Flik Flak x Louvre
Information for the Press
The collection
Flik Flak and the Musée du Louvre showcase the art of reading the time – and of reading hieroglyphs
Flik Flak loves learning milestones. That’s why they’ve teamed up with the Musée du Louvre in Paris to celebrate the 200th anniversary of Jean-François Champollion becoming the first person since classical antiquity to be able to read Egyptian hieroglyphs. True to the belief that having fun translates directly into effective learning, Flik Flak is launching two new Swiss made watches for kids on the theme of ancient Egypt. Each of the Flik Flak x Louvre duo comes in special pharaoh-themed packaging containing a poster for learning the language of hieroglyphs and solving some puzzles for educational time travel.
Blue Hippo pays tribute to an iconic four-legged friend from the Louvre’s Egyptian Antiquities collection. The bright blue hippopotamus featured in the design of the watch was often placed in the tombs of special people to accompany them to the afterlife. The watch’s strap picks up the patterns of its inspiration in beautiful detail to take wearers on some exciting visual journeys with their imagination.
Funny Hieroglyphs offers a playful and respectful salute Champollion’s breakthrough of interpreting the famous Egyptian symbols. Fun renditions of the ancient alphabet letters in sandy shades will get curious minds ticking. Will they figure out how to spell Flik Flak in this fascinating code? Only time will tell…
