The Swatch Art Journey brings masterpieces to our wrists

The Swatch Art Journey brings masterpieces to our wrists

BIEL, MARCH 2023


Taking icons from artists’ studios and museum walls to the daily life worldwide


People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives.  

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