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FLIK FLAK, the Swiss watch for kids, has been ticking since 1987. Based on a teaching concept developed with the help of pedagogues and psychologists, these specially designed watches make it easy for children to read the time.

Flik and Flak are the names of the two hands of the FLIK FLAK watches. They are the main actors in a training concept that enables kids from the age of three onwards to understand a clock's dial. Flik, the brother of Flak, runs as the blue minute hand around the clock once an hour and points to the blue minute-numbers. Flak, in her red dress, wanders at the same time from one red hour-number to the next. Flik Flak watches are especially designed in order to facilitate the reading of time.

Because of the constantly changing world of a child, FLIK FLAK watches appeal to children of three main age groups.
Cute-Size - Watches of this collection are for children who for the first time are wearing a watch on their wrist.
Preschool - These watches are for children who are learning how to read the time. The colourful and cheerful FLIK FLAK watches make this learning process a fun experience.
Full-Size - Children who are already in school are full of activities that keep them very busy.
Flik Flak Full-Size is a collection of trendy watches that lets kids keep track of time in a fashionable way.

FLIK FLAK is a Swiss quality watch that has a scratch resistant glass, an aluminium case and a robust and adjustable strap that can certainly survive all of your child's activities. FLIK FLAK watches are water-resistant up to 30 meters and can even be machine-washed at 40°C, preferably tied inside a sock.

FLIK FLAK watches are available at Swatch stores and many retailers worldwide. Please visit the service section under for a complete list of retailers near you!